Millenials View their Computer as More of an Entertainment Device than their Television
According to a soon-to-be released multinational survey commissioned by Deloitte, three-quarters of Millennials (ages 14 to 25) view the computer as more of an entertainment device than their television. The most eye-opening comparison, says the report, came from Brazil, where consumers spend approximately 9.8 hours a week watching television, but 19.3 hours a week pursuing personal/social interests online. You can see the study here. Thanks to MediaPost for the find.
Tags: kids, millenials, online, television
